National Launch of AT&T BELIEVES ad

We are excited to announce the national launch  of AT&T BELIEVES!  Our television spot “Roll Up Your Sleeves” aired yesterday during the Masters and we are asking everyone to “Roll Up Their Sleeves” and help spread the message.

While this spot highlights AT&T efforts in several Believe Cities, hopefully you see a few shout outs to Dallas!  Special shout out to a DFW hero, Dr. David Woody, President and CEO of The Bridge.

We hope to generate awareness by asking to you post to your social channels and ask your friends and family to do the same.   Check it out: John Donovan, CEO, AT&T Communications,  has already taken the lead by posting on LinkedIn .

Here are direct links to share:


AT&T Gives More Than Half a Million Dollars to Dallas Agencies to Help the Homeless

Launches Believe Dallas℠, an Extension of AT&T Believes℠


DALLAS, Texas, Dec. 11, 2018 — AT&T*, is committed to helping build a better tomorrow for the homeless community in the city of Dallas. We’re doing that through a new initiative we call “Believe Dallas℠,” with the goal of mitigating homelessness for service-accepting families and veterans in Dallas.


AT&T is bringing together its leadership, employees and resources to work alongside the city, business and non-profit communities, and established homeless service providers (HSP) in the Dallas area to maximize impact in the homeless community. This program is an extension of AT&T Believes℠, a larger company-wide initiative, which aims to create positive change in local communities.


To help us move closer to that goal, we are giving $565,000 in contributions to Dallas-area homeless service providers for their outreach programs.  The HSPs are also eligible for part of $150,000 in additional funding provided by AT&T.


AT&T is also proud to announce a collaboration with Bishop T.D. Jakes of The Potter’s House and his church’s Texas Offenders Reentry Initiative (T.O.R.I.) to focus on the untapped pool of eligible candidates through second chance hiring.


“We have a legacy of service in the communities where we work and live. We think we can make a meaningful difference by focusing our resources on local challenges like homelessness here in Dallas.  In other cities, we’re addressing other man-made disasters,” said John Donovan, CEO of AT&T Communications.


Over the past year, the company launched AT&T Believes in Chicago and New York and now, Dallas. In Chicago, we’re focusing on hiring and training efforts in neighborhoods heavily impacted by gun violence. In New York, we’re using our retail stores to help educate families on how protect their children online and give them effective tools to address the problems head-on.


In Dallas, over the past 3 years, the unsheltered homeless population has grown by nearly 269%. Nearly 200 new homeless individuals are identified each month1. OurCalling is one of the agencies that will receive $150,000 from the $565,000 in contributions. OurCalling is a religious-based nonprofit whose goal is to help homeless individuals discover the reasons they are homeless and to provide them with resources to help overcome those challenges. OurCalling plans to use the contribution to create a new space for homeless women in Dallas.


“The most vulnerable residents of Dallas are living on our streets and unable to escape the horrors that prey on them. Nearly 90% of unsheltered homeless women self-report a history of sexual exploitation and continued regular sexual assaults,” said Pastor Wayne Walker, Executive Director OurCalling. “These same women are not only victimized, they are also vilified in our community and have little hope of escape. We have a moral obligation to provide a place of safety, with a team of highly skilled professionals who can address immediate and long-term needs. The drop-in Women’s Center will be the first of its kind in Dallas and the perfect extension of our current facility.”


The balance of the $565,000 will be distributed to the following agencies:




1 Data provided by


*About AT&T Communications

We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the best network according to America’s biggest test.** We’re building FirstNet just for first responders and creating next-generation mobile 5G. With DIRECTV and DIRECTV NOW, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.


AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at

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© 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.


**Based on GWS OneScore Sept. 2018. Excludes crowd sourced studies.

Meet The Groups We Are Working With:

OurCalling Homeless Service Provider (HSP)

As a leading convener of all HSPs in Dallas, OurCalling is a key collaborator in AT&T’s Believe Dallas℠ initiative. AT&T is leveraging OurCalling HSP’s tech savvy to develop ways to use technology and data analytics to assess and address homeless needs. AT&T is supporting the expansion and completion of their Women’s Center, serving homeless women and children.


Downtown Dallas, Inc.

Downtown Dallas, Inc. (DDI) is a key stakeholder that has developed a pilot program of two early mornings (5-8 AM) crisis intervention teams, including trained case managers from The Bridge, DDI’s Downtown Safety Patrol and Clean Team, and off-duty Dallas Police officers.They engage individuals, offer the assistance of services, and in many cases, connect them with appropriate shelters. AT&T is supporting the expansion of this program in an effort to inspire other area businesses to contribute to the program for a downtown-wide presence.


The Dallas Area Partnership [DAP]/ Communities Foundation of Texas

The Communities Foundation is a fiscal agent for the Dallas Area Partnership to End and Prevent Homelessness (DAP). In an effort to assist the City and County with their mission to end and prevent homelessness as well as holding up our promise to be a good neighbor to other downtown residents, AT&T has agreed to assist with the Dallas Homeless Solutions Strategy by providing funds for production and dissemination of the campaign public service announcements. AT&T’s support will help to defray some of the costs associated with this homeless awareness campaign.


Texas Offenders Reentry Initiative (T.O.R.I.), an affiliate of The Potter’s House

Bishop T.D. Jakes, senior pastor of The Potter’s House, is the founder and visionary of the Texas Offenders Reentry Initiative (T.O.R.I.), which provides dedicated support for ex-offenders including assistance in obtaining housing, employment, education, and healthcare, among other ongoing services.  AT&T is working with OurCalling, and T.O.R.I. with a focus on Second Chance Hiring among the Dallas’ formerly incarcerated and homeless population.  OurCalling will collaborate with the T.O.R.I  program to serve returning citizens and homeless residents a full spectrum of wrap around services to meet their needs and help reintegrate back into the community at large.